When it comes to maximizing your income, and establishing a strong foothold within your market, you absolutely need to build a unique and recognized brand that aligns with a clear and direct brand message.
Your brand message explains to potential customers what you have to offer, and how committed you are to providing quality and value.
But here’s the thing: you aren’t the one who defines your brand message – your customers do!
It’s your job to lay the groundwork as to what you want people to know about your business and then work towards supporting that identity through demonstrating knowledge, skills and capabilities to deliver what was promised.
However, your customers will be the ones who decide what your overall brand image is based on their interactions with your business.
A well-defined, strategic brand message can build instant credibility in your niche, while helping you gain authority in your market and shape how customers perceive your business. It’s quite often the key difference between a well-structured online presence, and a faltering business that is struggling to connect with its audience.
So, how can you build a recognized brand that provides a clear message that resonates with your market?
Start by thinking about your target audience and what is most important to them. Once you’ve evaluated your niche, you will be able to position yourself so that you are directly addressing their most burning questions, concerns and needs.
To do this, you need to gather as much intel on your market as possible, which you can do easily just by looking at the competition.
What are other business owners and product developers offering your audience? What kind of products and services are they successfully selling?
Take things to social media and begin by evaluating social signals – which are clear indicators as to what is currently in demand, popular and selling well. The higher level of interaction, the more advertising dollars spent, and the more engagement; the better.
Knowing how to develop a strategic brand message begins by recognizing what is already successful and improving on it within your own business.
You want to become the go-to person in your niche market, the obvious choice when customers are considering who to turn to when making their purchasing decisions.
When you work towards building an unwavering presence in your market, starting with a strong foundation of trust, you’ll immediately eliminate the barriers standing in the way of you connecting with your target audience.
To do that, you need to learn as much about them as possible so that you can build a brand around what is most likely to capture their attention.
You’ll also be able to lower the barrier of resistance, and leave a lasting impression in their minds. When you do that, they’ll come back to you time and time again.
And how do you do begin? It starts with what is called a U.S.P. And that’s something we’ll take a look in an upcoming post.